'Fear sells better than sex': Why it's boom time for doomsday capitalists

Americans have, for generations, prepared themselves for society’s collapse. They built fallout shelters during the Cold War and basement supply caches ahead of Y2K. But in recent years, fuelled by an endless stream of threats from climate change to terrorism, personalised disaster prep has grown into a multimillion-dollar business.

from Times of India https://ift.tt/2Zdqp3Y